Branded Gift Cards for a Competitive Edge.
Gift cards are more than just a customer convenience. They open doors to new branding opportunities, increase loyalty, and deeper consumer insights than ever before.
Delivering Convenience and Control
As shopping habits evolve, consumers’ expectations are also changing. Consumers today are savvy and want more value for their money, so gift cards have become more than just gifts. They’re now smart budgeting tools that help consumers better manage their spending and stretch their dollar further.
Our Gift Card Solution Delivers:

Valuable insights into consumer spending habits and preferences

Flexibility to limit use to specific
merchants or malls

Dedicated support and training for seamless program implementation

Hassle-free implementation with no point-of-sale modifications required

and more...
Building Loyalty and Experience
Give customers more reason to return with a fully customizable gift card experience, in-store, and online.
As the world's largest provider of shopping mall gift cards, our custom closed loop cards are an ideal solution for businesses seeking more insights and sales, both for themselves and their clients.
So you can:

Extend customer visits. Shoppers with gift cards tend to linger longer.

Strategically boost sales and revenue, especially during promotions.

Enhance brand loyalty and elevate customer experience.

Build stronger partnerships with retailers
and much more!
Features
Give customers more reason to return with a fully customisable gift card experience, in-store, and online. As the world’s largest provider of shopping mall gift cards, our custom loop cards are an ideal solution for businesses seeking more insights and sales, both for themselves and their clients.
BRANDED GIFT CARD
Create branded, customer-friendly cards for gifts, rewards, prizes, or incentives.
PHYSICAL CARDS
Offer branded plastic cards to maximize brand visibility and engagement.
MOBILE AND DIGITAL
Let customers spend instantly online or using their mobile wallet with virtual gift cards.
REPORTING
Access real-time financial, transaction, and merchant reports for deeper insight into shopper behavior.
FLEXIBLE FUNDING
From pre-funding of programs to funding on activation, or on card spend.
ONLINE
Integrate seamlessly with your ecommerce site, app and merchant stores to sell and accept gift cards.
IN-STORE
Use EML's modern integrated till solution, on-the-go mobile POS, or without change to your existing POS.
DEDICATED PORTAL
Manage corporate
orders and card
inventory through our
dedicated portal.
The new provider of gift cards for the Bullring shopping center UK has proved to be a seamless transition for all concerned. The most significant improvement from a finance perspective has been the back- end reconciliation of the system. Previously, a member of the finance team would have needed to complete this task which was lumpy and time-consuming. However, the new provider, EML, has all that covered. Now a simple check of cash receipts is all that is needed and its contents banked locally.
lan Crumpton - Business Support Manager, Bullring Shopping Centre

Keep your brand
front of mind with your logo
on the gift cards, boost
tenant sales, and
strengthen
partnerships.
Drive foot traffic,
increase customers’
average spend, and
build customer
loyalty.
Deliver a meaningful
and customisable
gifting solution
for employees and
clients alike.

Level up your promotional marketing
Enhance the effectiveness of your marketing campaigns with branded gift cards as prizes. Drive traffic and sales with your promotion and monitor how winners spend their prize to further refine future campaigns. Habitualize gift card use through campaigns to drive loyalty and retention.

The EML Advantage
With over 20 years of experience in the retail industry, we have a deep understanding of consumer behavior - what works and what doesn't. We work with you to develop customized solutions to create a streamlined customer experience that delivers results.
Our advanced and user-friendly platform uses the latest technology to deliver limitless options, empowering your business to grow and expand into new markets.